On Thursday, the Tampa Bay Buccaneers rolled out a new program aimed at recognizing their female fanbase.
The RED movement is evidently the Bucs’ attempt to educate their female fans on the basic aspects of the sport, among other things.
Here’s a description of the program from the team’s official website:
RED will provide female Buccaneers fans with year-round educational experiences focused on providing a better understanding of the game, along with unprecedented access to their favorite team. In addition, RED will re-invent the female fan experience by providing insight into topics such as: what goes on behind the scenes on gamedays at Raymond James Stadium; how to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest.