Tannen Maury/EPA, via Shutterstock
ATLANTA — The Super Bowl is a bonanza for brands, advertisers and influencers. The prospect of attaching even the most unrelated product to the biggest television spectacle of the year means marketers are out hawking massage chairs, avocados and social media apps as somehow the perfect Super Bowl #content.
You might not see any of this in the slew of commercials during CBS’s broadcast of Sunday’s game; the network expects to earn $500 million on game day from the $5 million or more advertisers are paying for 30-second spots.
Instead, the truly nonsensical advertising dies in the inboxes of the reporters it is mass emailed to.