The Super Bowl isn't just a football event.
For some, it's a chance to see the best-produced commercials on the planet, ads that now have trailers for the ads themselves and often get released early.
Others tune in for the entertainment, which should be a global hit this year one Justin Timberlake headlining Sunday's Super Bowl LII halftime show.
Of course, there are the oddballs who tune into a Super Bowl for the football itself, which should provide plenty of entertainment in its own right as the underdog Philadelphia Eagles look to take down the modern dynasty that is the New England Patriots.