In between Super Bowl commercials, there was a football game, which the Philadelphia Eagles won 41-33 over the New England Patriots.
It was a thrilling contest in which the underdog upset the dynastic favorite after some thrilling twists and turns.
Let's talk about those commercials, though.
There were massive movie trailers. There were occasionally humorous attempts to sell food, beverages and laundry detergent. Plus, we got an inspirational Olympics spot and a controversial use of a civil rights icon's words.
With the company trending in ways that have not been entirely positive, Tide made an aggressive push to brand its product as something that cleans your clothes without mentioning not to eat it.