Alison Yin/Associated Press
The arrival of the 2017 Super Bowl between the Atlanta Falcons and New England Patriots brings along one of the globe's favorite pastimes—Super Bowl commercials.
This is no joke, seeing as ad space in the big game is more hotly contested than a quarterback's pass into triple coverage, with a 30-second spot costing millions of dollars.
Advertisers know the drill. This isn't just the biggest game of the year for the most popular sport in the United States—it is essentially a global holiday when even people who aren't fans of the sport tune in for commercials with Hollywood-esque production.