Expectations define the 50th Super Bowl—but especially in the realm of commercials and movie trailers.
Viewers expect an epic game from Peyton Manning and Cam Newton when the Denver Broncos and Carolina Panthers collide. They expect memorable moments from a halftime performance featuring Coldplay, Beyonce, Bruno Mars, maybe a dose of Left Shark and who knows what else.
They also expect entertainment in the form of...advertisements?
Indeed, the Super Bowl would be perhaps the one time of year viewers don't mind a bombardment of ads. This explains why a single 30-second spot might cost an advertiser in the neighborhood of $5 million, according to Claire Groden of Fortune.