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As Hollywood types go, the headline is that IMG has entered the original content space. As football types go, the real headline is that a Steve Gleason documentary is coming.
Via the Hollywood Reporter, IMG will produce a full-length film titled The Gleason Project.
“Very few individuals are brave and tenacious enough to accomplish all that Steve has in their entire lifetime,” IMG executive Mark Shapiro (yes, the former ESPN and Six Flags executive Mark Shapiro) said in a statement. “The fact that he has become a one-man catalyst for a global movement in just four years is absolutely incredible, and we are extremely proud to help bring The Gleason Project to audiences around the world.