In early 2009, NBC first approached PFT about a possible partnership. I didn’t want to do it.
So I played the Costanza card, insisting on full editorial control and final say over anything and everything posted, without compromise or exception. And then Rick Cordella (who has since risen to the top of the digital ladder at NBC Sports Group despite his role in bringing PFT under the umbrella) didn’t blink.
So then I had to come up with another excuse for not doing it.
I opted for delay until late February, when the PFT servers imploded on the first day of free agency and Cordella eventually gave us temporary space with NBCSports.