Seahawks quarterback Russell Wilson is entitled to believe whatever he wants to believe about the healing powers of Recovery Water. He’s not entitled to share those beliefs with the rest of the world, if his beliefs can’t be corroborated with scientific fact.
As an investor and de facto celebrity endorser in the product, Wilson is bound by the rules of the Federal Trade Commission, which prevent a celebrity endorser from saying things that the manufacturer of the product couldn’t say directly.
“Advertisers are subject to liability for false or unsubstantiated statements made through endorsements,” FTC guidelines promulgated in 2009 state.