A Friday town hall meeting between NFL commissioner Roger Goodell and content teams for organizations helped facilitate the league's video response that condemned racism.
Bryndon Minter, the NFL's manager of social video, told The Athletic's Jordan Rodrigue and Lindsay Jones the meeting was "raw."
"People were able to speak directly to (Goodell), ask him whatever they were thinking. ... I think it was helpful," Minter said.
On Friday night, Goodell released a video on social media condemning racism and police brutality. He also admitted wrongdoing in not listening to player protests in the past and said, "We, the NFL, believe Black Lives Matter.