Nike's decision to partner with free-agent quarterback Colin Kaepernick was reportedly part of a long-term plan to show young athletes the company is committed to supporting social causes.
According to TMZ Sports, Nike hopes to become a "a partner in social change" with Kaepernick and other athletes who share a similar passion.
Nike also reportedly knew there would be some backlash, but it was confident it would gain more customers than it would lose since its customer base is "significantly urban," per TMZ Sports.
This article will be updated to provide more information on this story as it becomes available.