Many people say they're going to boycott things.
The people of New Orleans backed it up.
Jeff Duncan of the Times-Picayune reported Super Bowl LIII drew a 26.1 rating in New Orleans, the city's lowest-ever viewership for a Super Bowl. That's a drop of more than half from last year's 53.0 rating. The Super Bowl has typically posted a rating of over 50 in recent years.
Duncan's report noted that New Orleans' 26.1 rating was the lowest among metered markets.
The city has been in an uproar since a blown call on Rams cornerback Nickell Robey-Coleman in the NFC Championship Game arguably cost the Saints a chance at the Super Bowl.