When the Eagles and Falcons take the field Thursday night in front of a primetime audience, ushering in the new NFL season, every player will have a Nike swoosh emblazoned on both shoulders, right above their team’s logo. At some point during the NBC broadcast, an advertisement will air for Nike, apparel partners of the NFL through 2028. It will be narrated by Colin Kaepernick, the former 49ers quarterback who is suing the league, believing that owners colluded to keep him unsigned because he had begun kneeling during the national anthem to protest police brutality and racial inequality.
Nike and the NFL: How Two Companies Saw Colin Kaepernick in Very Different Ways
