Jerry Jones wanted the league to fine Ezekiel Elliott for leaping into a Salvation Army Red Kettle.
Zeke was flagged for the celebration. The attention for the Salvation Army was worth the penalty for the owner.
"I think the Salvation Army should give him the highest award," Jones said after the game, via ESPN. "My dream would be for the NFL to really fine me a lot of money and I'll take them to the Supreme Court and we'll get the Salvation Army more attention than anybody can get them. So let's go.