(Reuters) - The National Football League will split the broadcast rights for its Thursday Night Football games between NBC and CBS Corp, a move that reportedly earns the League higher fees and underlines the increasing cost of content for TV networks.
The NFL also said that it was in "active discussions" with potential partners for streaming rights for the games, but it did not name any specific company.
The NFL will get about $450 million in total rights fees from CBS and NBC for broadcasting 10 games, higher than the $300 million CBS paid for eight games this season, the Wall Street Journal reported on Monday, citing people familiar with the matter.