The NFL and its 32 teams reportedly expect to generate around $270 million in revenue from gambling deals during the 2021 season, and that number could explode in the coming years.
Ben Strauss and Mark Maske of the Washington Post reported Wednesday the league expects its "aggressive" effort to form partnerships in the sports-betting marketplace will pay off.
"You can definitely see the market growing to $1 billion-plus of league opportunity over this decade," Christopher Halpin, the NFL's chief strategy and growth officer, told the Post.
Halpin explained the league's view of gambling started to change after a Supreme Court ruling in May 2018, which overturned a 1992 federal law that banned sports betting in most states.