A majority of NFL players polled in a recent survey by The Athletic see the press coverage of Taylor Swift's relationship with Kansas City Chiefs tight end Travis Kelce as positive for the league.
According to The Athletic's Mike Jones, 74 of 102 players who answered the question described the attention surrounding Swift's attendance at NFL games as positive, while five ranked it as negative and 23 gave neutral responses.
One player told The Athletic: "I think it's been positive for the league. I think that at the end of the day, it's a business and you need to get as many eyes on it as possible.