The National Football League announced an agreement Thursday with Caesars Entertainment Corporation to become the NFL's first casino sponsor.
"We couldn't be more excited to work with one of the world's largest gaming and entertainment companies," said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. "Combining the NFL with Caesars' expertise in world-class entertainment will provide our fans unique experiences both here in the United States and abroad."
The deal, which starts with the upcoming NFL playoffs, is focused solely on the company's casinos and doesn't include sports betting or daily fantasy games.