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NFL Jersey Ads Could Be Lucrative, But Complicated

If you view the NFL and its teams as a greedy business, you’d have a pretty good point. Teams raise ticket prices even after losing seasons. They put city councils in chokeholds for tax dollars to renovate existing stadiums or make new ones entirely. The league pays its commissioner more than $30 million a year while fighting tooth and nail to avoid paying retired players. It wishes to move the combine from perfectly-good and entirely-convenient Indianapolis to Los Angeles for more attention and thus more money.

But there’s one resource the NFL has not tapped.