As Arizona State head coach Herm Edwards said, you play to win the game, but veterans also want adequate compensation. Among players, there are two goals: victories and cash.
NFL players will use negotiating tactics and leverage to push for a pay raise. On a basic level, veterans must accrue three years of service before they're eligible for an extension. Beyond that, production and, in some cases, a threat to hold out will lead to a new deal. Running back Le'Veon Bell took his stance a step further and missed an entire season for long-term financial security.