The NFL on Thursday announced a multiyear extension to its partnership with Genius Sports, an international firm that distributes the league's official play-by-play data to media and sports betting operators and a low-latency live game video feed that's used for live in-game betting at sportsbooks.
The partnership between the NFL and Genius Sports, which was established in 2021, will be extended through the 2027-28 season, according to the release. Financial terms of the extension were not disclosed.
The low-latency game feed powers the NFL's "Watch and Bet" platform, which will allow customers in the U.S. and Canada to view games on participating sportsbook apps.