As part of its celebration of its 100th season, the NFL is designating a Game of the Week, each chosen to highlight a classic matchup. For this week, it is the first Super Bowl between the NFL champion Green Bay Packers and AFL champion Kansas City Chiefs.
To mark each Game of the Week, the AP will be reprinting its story of a classic matchup in the rivalry. The following is the story from the first Super Bowl, played at the LA Memorial Coliseum on Jan. 15, 1967. The AFL and NFL had merged the previous summer with plans to become one league in 1970.