America’s pastime no longer urges you to buy American. At least not when it comes to automobiles.
General Motors is out, and Hyundai is officially now in as the official automative sponsor of the NFL.
It’s a four-year arrangement announced Monday morning, and it will be launched in connection with the kickoff to the NFL regular season, on September 10.
“We are pleased to welcome Hyundai to our family of sponsors,” NFL senior vice president of sponsorship Renie Anderson said in a league-issued release. “We appreciate Hyundai’s enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year.