(Reuters) - The National Basketball Association will break with tradition and place a sponsored corporate logo on player jerseys during the next two All-Star games, the league said on Thursday.
A 3.25-inch-by-1.6-inchu200b patchu200b with a Kia Motors logo will be on the upper left chest of the jerseys for the 2016 game in Toronto and 2017 game in Charlotte, North Carolina, the NBA said.
The logo was part of a deal between Kia Motors America and Turner Sports, the NBA said.
Neither the NBA, Kia Motors nor Turner Sports would reveal the financial terms of the deal.