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Mystery: Who Bought Those ‘Zeke Who?’ Billboards in Philadelphia?

The rogue image flashed first like an apparition, a spectral splash across billboards, spreading from Allentown to Wilmington to Trenton. There it would be, before disappearing without warning to be replaced by—I don’t know, probably a beer ad.

*Knock Knock*, the sign read.

Who’s There?

Zeke

Zeke Who?

At first, the message was so subversive it was only discussed in the internet’s darkest corners. A single foreign outlet picked it up. One of the few pieces of primary visual evidence came from a local supporter, who managed to capture an obstructed view of the sign while fleeing the area for a calmer southern region in what appeared to be a truck disguised as a school bus.