1. Food fight
There are three well-known facts about stadium food.
First, stadium food is awful.
Second, stadium food is overpriced.
Third, stadium food is awful.
This has been the case at almost every NFL stadium for a long time. Hot dogs that taste like dog food cost $8. Second mortgages are required for drinks that taste like they're watered down.
The Atlanta Falcons are going to try to change all of that. It's an ambitious plan. It may never work. The fact they are trying it, though, is fairly remarkable.