Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for its coverage of the Houston Texans-Kansas City Chiefs matchup in Week 16.
NBC announced a special Madden NFL cast for the showdown between the two AFC playoff contenders.
Sunday Night Football on NBC @SNFonNBCA new way to watch football is on the way. ud83dudd25<br><br>The EA Sports Madden NFL Cast is coming exclusively on Peacock. <a href="https://t.co/0RsfC3OYXv">pic.twitter.com/0RsfC3OYXv</a>
The special broadcast will combine live action with elements from the video game to provide viewers with "an immersive, data-powered live football experience that injects Madden NFL's unique brand elements as animated overlays.