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JuJu Smith-Schuster Is the NFL's Most Likable One-Man Brand: The B/R Mag Q&A

JuJu Smith-Schuster's glow-up can be heard before it is seen. The 21-year-old Steelers wide receiver pulls into the South Side Dog Park parking lot with music blasting out of his Slingshot, a three-wheel motorcycle he prefers for his casual days out. Boujee, his Instagram-verified French bulldog with more than 120,000 followers, is riding shotgun.

Smith-Schuster hops out the whip and walks around to put Boujee on a leash. They stroll into the dog park, situated next to a busy railroad track near the Monongahela River here in Pittsburgh, and Smith-Schuster lets Boujee loose.