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Jason Kelce is taking a stance on the hygiene industry, and may be making another reference as well.
The recently retired Philadelphia Eagles lineman responded to a post on X, the platform formerly known as Twitter, about the effectiveness of consistent washing of feet and said that the general public has been fed "diabolical lies" from "Big Soap."
"All of you have been fed diabolical lies that washing every crevice of your bodies and hair, all the time is somehow better or healthier," Kelce wrote. "Any dermatologist not in bed with Big Soap will agree!