It is one of the indisputable axioms in pro sports: Teams that open new stadiums raise prices for tickets, parking and food. After all, the owners have to recoup the hundreds of millions — or billions — of dollars in construction costs.
Arthur M. Blank, the owner of the N.F.L.’s Atlanta Falcons and Atlanta United of Major League Soccer, has tried to break the mold, at least for food and drinks. When he opened Mercedes-Benz Stadium last year, he included concession stands selling craft beer, designer sandwiches and high-end barbecue.
But he also included a value menu, with bottomless soft drinks, $2 hot dogs, $5 cheeseburgers and other affordable items.