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How Kicking Killed the 2018 Steelers—and What To Do About It for 2019

A few Sundays this past fall, Jeff Reed says he would be at the mall, or at lunch with a friend, or out running errands when his phone would start blowing up with messages and social media alerts. Uh-oh, he’d think to himself. What happened in the Steelers game?

Reed’s friends and random Steelers fans would bombard him:

What’s wrong with Chris Boswell?

Bro, you can still kick at 39 years old.

Bring back Jeff Reed!

“I’ve never felt so important,” Reed says, and then he catches himself.