The Dallas Cowboys' 28-20 Thanksgiving Day win over the New York Giants set a record for the most-watched NFL regular-season game on network television in league history.
Fox Sports, which aired the game, delivered the news.
FOX Sports PRNEW RECORD ALERT ud83dudea8<a href="https://twitter.com/NFLonFOX?ref_src=twsrc%5Etfw">@NFLonFOX</a>'s Thanksgiving coverage of <a href="https://twitter.com/hashtag/NYGvsDAL?src=hash&ref_src=twsrc%5Etfw">#NYGvsDAL</a> ranks as the most-watched regular season game on any network on record with 42 million viewers.<br><br>Up +49% over last year's game on FOX and up +3% over last year's comparable window. <br><br>NY: 11.2/38 | DAL: 24.5/69 <a href="https://t.co/EN0jXKMJsC">pic.twitter.com/EN0jXKMJsC</a>
There were numerous reasons this game was so popular, aside from the Thanksgiving tradition of watching football.