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Game on: Gronk gets cover of 'Madden NFL '17'

This might call for a celebratory "Gronk" spike.

New England Patriots tight end Rob Gronkowski -- a transcendent talent at the position and one of the NFL's most popular players -- will be on the cover of Madden NFL '17, it was announced Thursday night on the 6 p.m. edition of SportsCenter.

Gronkowski is the first tight end to grace the Madden cover, and is also the first Patriots player to be selected.

Rob Gronkowski will grace the cover of Madden 17. #LIVEonSC pic.twitter.com/stljpsiLZi

— SportsCenter (@SportsCenter) May 12, 2016

"My rookie year [in 2010] it was just an honor to be in the game, just using yourself as a player, throwing yourself the ball every single time you can at home, just playing the game," Gronkowski told SportsCenter.