Reich made a strong initial impression in conveying his football acumen and leadership styles, two undoubtedly vital components in successfully selling himself to GM Chris Ballard and owner Jim Irsay after they overlooked him in the first wave of five interviews.
Reich, though, "won the press conference," if you will, with one nine-word response that was equal parts humorous and brutally honest.
When asked by former Colts punter Pat McAfee whether he loves or hates Josh McDaniels, the Patriots offensive coordinator whom Reich's Eagles just downed in Super Bowl LII, and who spurned the Colts to create Reich's first head-coaching opportunity, Reich dialed up the perfect response.