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IN THE GRIPS of a polar vortex in Kansas City last winter, Matthew Maddux received an offer the lifelong Chiefs fan couldn't refuse: one free ticket to join his buddy for the wild-card game against the Miami Dolphins. The forecast called for dangerously cold weather, so Maddux did everything he could to prepare. He put on ski gear, layers of sweatshirts, boots, a scarf, hat and a pair of thick gloves. He even bought electric hand warmers online.