Kraft Heinz’ frozen-food brand Devour will be attempting to make waves during its Super Bowl spotlight with an ad that takes a comical approach to one man’s “porn addiction” — “frozen food porn,” that is.
The brand’s first-ever Super Bowl spot tells the story of a woman who is struggling with her boyfriend’s addiction to “frozen food porn.” She says her boyfriend can’t stop watching, eating, and at one point even smelling Devour at home, in the office and in his garage.
Devour has been known for more raunchy marketing campaigns. In 2016, the group launched the tagline, “Food You Want to Fork.