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Diversity Study: Super Bowl ads less gender offensive
FILE - In this photo taken Dec. 6, 2010, GoDaddy.com girl Jillian Michaels, fitness trainer & "Biggest Loser" celebrity, is seen during the filming production of a 2010 Super Bowl television commercial for "GoDaddy.com" at the Delfino Studios in Sylmar, Calif. In previous years, Super Bowl ads routinely used gratuitous sexual content, gender stereotypes and gender roles to sell a company’s product or service. However, Richard Lapchick, the primary author of a recent diversity study on Super Bowl Ads, said the use of sex to sell and objectifying women was very limited in 2015's broadcast. But women and people of color remain vastly underrepresented among the creative directors producing those advertisements, the study added.
