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Colts unused medication exchange for DVD promo is odd

So, the Indianapolis Colts offered up a tweet on Thursday in which the team announced a promotion where fans will receive a free team DVD in exchange for turning in unused or expired medication.

Bring unused or expired Rx prescriptions for safe disposal to #ColtsCamp on 8/9 & receive the 2014 highlight DVD! http://t.co/1iZAPMg60c

— Indianapolis Colts (@Colts) August 6, 2015

While on the surface it seems like a more than noble way to do a positive public service, the fact that Colts owner Jim Irsay had an ongoing addiction problem related to prescription drug abuse, something that came to light following his March 2014 arrest for DUI and drug possession in Carmel, Ind.