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When Colin Kaepernick starred in a brash Nike ad campaign last fall, it featured all of the sportswear company’s hallmarks.
It was surprising: Neither his involvement nor his contract extension with Nike were public knowledge until he tweeted out an ad on Labor Day. It was controversial: Conservatives lambasted the company and filled social media with anti-Nike hashtags. It was memorable: Longtime Nike collaborator Wieden & Kennedy created a tagline that quickly entered the pantheon of “If you let me play” and “Just do it.”
“Believe in something, even if it means sacrificing everything.