Kansas City Chiefs quarterback Patrick Mahomes agreed to a sponsorship agreement with PRIME, the beverage company co-founded by Logan Paul and KSI.
DrinkPrime @PrimeHydrateFueling the best, <a href="https://twitter.com/PatrickMahomes?ref_src=twsrc%5Etfw">@patrickmahomes</a> x PRIME. <a href="https://t.co/WQWMWYQuoe">pic.twitter.com/WQWMWYQuoe</a>
Founded in January 2022, Prime has taken the sports and energy beverage space by storm. Prime is already valued between $3.1 billion to $8.4 billion, becoming one of the top drink brands in the world.
Paul said the brand is set to do $1.2 billion in sales, and the company already has deals in place with UFC, the Los Angeles Dodgers and Arsenal.