Acreage Holdings, a marijuana investment company, said CBS rejected its proposed commercial for Super Bowl LIII on Feb. 3.
On Tuesday, Craig Giammona of Bloomberg reported Acreage wanted to highlight two success stories of medical cannabis in what it considered a "call to political action" rather than self-promotion, but firm president George Allen said CBS refused the ad.
"We certainly thought there was a chance," Allen said. "You strike when the chance of your strike has the probability of success—this isn't a doomed mission."
This article will be updated to provide more information on this story as it becomes available.