BUFFALO, N.Y. -- The conversations began Saturday night between Buffalo Bills general manager Brandon Beane, coach Sean McDermott, owners Kim and Terry Pegula, executive vice president of Pegula Sports and Entertainment Ron Raccuia, the team's captains, and others in the organization.
After a racially targeted attack at Tops Friendly Markets on Saturday, killing 10 people and injuring three others, the Bills knew they wanted to help in some way beyond giving money and kind words.
As a team, the Bills met on Monday in-person to have some tough conversations about what came next.
That led to bringing some light and support to the community on Wednesday.