ATLANTA— Watching a digital diagram of a play informed by the GPS tracker in his uniform, all Rams wide receiver Robert Woods could do was shake his head. The Rams had just lost Super Bowl LIII, 13-3, and standing at his locker staring at a phone screen, he saw for the first time just how perfect that particular play was executed by everyone but his quarterback, Jared Goff. He had been the perfect decoy, attracting three defenders on one route, leaving teammate Brandin Cooks wide open for six points. And yet, Goff and the Rams dropped the ball on their best chance to take a lead.