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On a Sunday morning in January, Jason Lee woke up in his home in Dongguan, an industrial city in China’s Guangdong province. Lee, who runs the Amazon retailer CreepyParty, pulled out his laptop to check the previous night’s sales. He was confused by what he saw. On a typical day, they might sell 10 German Shepard masks. The report showed they had sold 230—their entire inventory—in one morning.