Scott McIntyre for The New York Times
There are few Latino players, and viewership among Latinos, while rising, pales in comparison with that of other groups.
But with the Super Bowl in the Miami area for the first time in 10 years, organizers have made a concerted effort to give the spectacle a Latino flair it has lacked.
Most prominently, this is the first year that two Latin pop artists — Shakira, who is Colombian, and Jennifer Lopez, who is of Puerto Rican descent — will headline the halftime show.
“When I think of my daughter, when I think of all the little girls in the world, to be able to have that and to see that two Latinas are doing this in this country at this time, it’s just very empowering for us,” Ms.