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A New League Is Betting on Football, and on Betting

Mike Blake/Reuters

There are a multitude of ways to lose money in sports, and historically one of the most dependable ways is to start a professional football league. Charlie Ebersol knows this better than most. He had a front-row seat when his father, Dick, the longtime NBC executive, was a partner with the short-lived XFL for its only season in 2001.

Still, Charlie Ebersol, a co-founder of yet another new league, the Alliance of American Football, is bullish on his chances to beat the market. And he argues that timing and technology are on his side this time.