On Tyneside, Rafa Benitez is riding the crest of a wave, his optimism mounting as Newcastle United sit on top of the Championship after eight wins on the spin.
Supporters share his belief. For an EFL Cup clash against Preston North End in October, the club sold 45,000 tickets. At Leeds United on Sunday, in a battle between two of this country's sleeping giants, the away allocation was filled once more, as it has been for every trip this season.
Where others might have seen limitations, Benitez has sensed opportunity, embracing the club's traditions and history. For some, it has been an unexpected success.