Newcastle's Premier League history can almost be split into two distinct eras, but under the new Saudi Arabian ownership, there appears to be a third way.
It is neither the boom years under swashbuckling former managers Kevin Keegan or Sir Bobby Robson, nor the slow decline under former owner Mike Ashley, but a process-driven approach with solid foundations at its roots.
In other words: very unlike Newcastle.
It may also come as a surprise - or even a source of frustration to some fans who expected the Saudi Public Investment Fund (PIF) would spend hundreds of millions of pounds on attacking talent for a new version of Keegan's 1990s "entertainers".