Eddie Howe has learned to "laugh" at the number of players linked with Newcastle during the transfer window.
In BBC Sport's daily gossip column alone, it has amounted to more than 40 since the start of January. Such is life when you have wealthy Saudi Arabian owners and a desperate need to improve a squad in order to avoid relegation.
Despite sitting second bottom of the Premier League with only one win this season going into a crucial game at home to fellow strugglers Watford on Saturday, Newcastle have already made some breakthroughs.
The "hard work" that manager Howe has spoken of, alongside head of recruitment Steve Nickson and transfer consultant Nicky Hammond, has led to the signing of England full-back Kieran Trippier from Atletico Madrid, and Burnley striker Chris Wood is close to joining him.