Newcastle United's 20 year-long wait to qualify for the Champions League could be worth about £3m per home game to the city, a business expert has said.
A top four Premier League finish gives the club an automatic entry into European football's elite competition.
As well as fans going abroad, St James' Park could host the likes of Paris St Germain, Inter Milan and Barcelona.
Stephen Patterson, from business improvement district NE1, said it would give the city a "global profile".
Newcastle United secured their top flight place next season on Monday, after picking up one point from a goalless draw in the Premier League against relegation-threatened Leicester City.